It's the rare new business that wouldn't benefit from a home on the Web. Quite the opposite: If someone goes looking for a business like yours and doesn't find at least a simple Web site for it, well, that's a customer who's going to a competitor.
You might think that setting up shop online costs an arm and a leg, but it's actually one of the most affordable aspects of running a business. In fact, sometimes it doesn't even cost a dime.
For a limited time, Google is offering a customized...